Monday, September 29, 2008
Rhetoric Topic
For my rhetorical analysis, I will be analyzing the store Abercrombie and Fitch. Although I occasionally shop there and have friends and relatives that work there, I feel that Abercrombie uses a lot of persuasion to guide there costumers to buy their product. They almost remind me of Starbucks in the sense that most people look at the two company names as a well known upper class kind of store. After having two friends do a psychology project on stereotypes and have Abercrombie as a key store in their research, it made me realize more of what kind of store Abercrombie is and what type of people they try to persuade to buy their products. With the shirtless boys and cologne filling the store, no wonder so many girls want to wear Abercrombie on their shirts as they walk around each day.
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1 comment:
good choice...i think there are some obvious sales tactics here that are entirely unrelated to the quality of the product in question, and i think you have identified the main ones (tendency to hyper-sexualize everything they sell).
again, fine choice. will respond with comments soon.
jg
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